The 2000s_EN

What was the fashion of this era?

Entering into the period of low growth, fashion also became conservative in the 2000s. However, with the IT bubble in Heisei era represented by Hills Zoku (IT rich tribes in Roppongi Hills), attractive and cute fashion, called Motekei led by Ebi-chan (EBIHARA Yuri) and Moe-chan (OSHIKIRI Moe), became very popular. Charismatic hairstylists emerged, which led the fashion trend into hairstyling. After H&M opened in Ginza in 2008, Fast Fashion has widely spread in Japan.


What did Japanese entertainers of this era wear??

Many entertainers made good use of low-priced fast fashion for their stage costumes, using street fashion magazines and websites as a reference. Furthermore, stylists came to choose what the performers wear and they became more fashionable. You can see dress shirt of NONSTYLE, and the overly original wear of Razor Ramon HG.